As the name implies, the game takes place in London in the year 1969. The player once again enters the role of a criminal looking to work his or her way up the career ladder of organized crime. The temporal setting has been exploited through a number of cultural and historical references, including the appearance of a James Bond-like character and the usage of more or less authentic slang. In addition, the cars drive on the left side of the road, as is the case in Britain.